When you create a blog, your time should be spent almost equally on the building of the blog, creating the content for the blog and the marketing of the blog. Getting inbound links to your website should be just as important as creating the content. I would explain to clients that even the most expensive, creative and best looking website would mean nothing if it was not seen by anyone. The whole purpose of you investing your time and energy into creating your blog is to have it seen, market your product or services or recommend others product or service.

As you spend your time getting inbound links, you want to be able to measure your results in some format so you know how well your marketing efforts are performing.

One great little tool for the first time blog builder is Link Popularity Check. It allows you to enter your domain name (or multiple domain names) and track how many individual links are pointing at your site as well as total link volume.

Link Popularity Check is free because they use a small advertising system built into their software that upsells another product. The other product is very good as well, but does require a significant investment. If you’re just starting out, Link Popularity Check is a simple and effective tool for tracking your link building strategies.

You can clearly see how easy this free program is to use. Simply enter your domain name, click the update button, and then wait a moment while the software goes out and looks up your inbound link status on the various search engines. The first column is the total number of links while the remaining columns show your link popularity in the individual engines.

How To Use Link Popularity Check

1. Download and install LPC
2. Click the plus symbol and add your domain(s) to the list
3. Click the Update All button

Create a folder on your computer called “Link Popularity Reports” and then run the program once a week, say on Monday morning, and export the results to the folder with a date in front of the file name ie: “august 06 2007 Link Popularity List”. This way you can refer back to your reports for last week, last quarter, last year etc and watch your links increase.

Time should be spent on a link building campaign at least each month, and for better results, each week. Link Popularity Check is an easy way to track your inbound linking strategy and results. For more information about the free product, visit Link Popularity Check.

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Tags: Blogging, Increase Website Traffic, Link Building, Traffic