Making a decision about your blog link structure is in the top 5 things you should do before publishing your first blog post. Your link structure is what you see in your browser address bar when you’re looking at a website, blog or blog post page and it’s one of the most important parts of getting traffic to your post.

One of the best ways to rank higher for your keyword phrase is to have them in your domain name. A blog that is about photography would rank higher and come up in more searches if the domain name was something like www.herviewphotography.com rather than www.herview.ca for example. “Her View” is catchy yes, and of course good branding, but for organic search engine traffic from people looking for fine art photography, www.herview.ca would have to rely on a lot of “on page” optimization.

Having the keyword phrase in the actual url of the website page or blog post is a very important and often overlooked aspect of blog design.

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Popularity: 80%

When you first create a blog with Wordpress, I highly suggest that the first thing you do after customizing your Wordpress Dashboard Options is to install these 3 Plugins.

A plugin is like a utility for your blog that does something.

There are programmers all over the world who build these plugins to do little jobs for them and then they share them. Most of them are given away free of charge, so feel free to experiment with them if you like.

When I first create a blog for myself or clients, these are the first three I install and activate.

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Popularity: 100%

Where do you store your themes, plugins and files on your web host and how should you store your files on your own client computer? When you install your wordpress blog using either fantastico or by doing it yourself, the file and folder structure is very specific, you can’t really change it, nor do you want to. There is no room for changing the built in structure, leaving you simply having to understand it so you can FTP your files to the proper places.

It’s actually quite easy and there’s really only two places you ever need to be aware of. Having a system of storing files on your own computer is, in my opinion, actually more important than understanding where they go on the server.

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Popularity: 25%