Making a decision about your blog link structure is in the top 5 things you should do before publishing your first blog post. Your link structure is what you see in your browser address bar when you’re looking at a website, blog or blog post page and it’s one of the most important parts of getting traffic to your post.
One of the best ways to rank higher for your keyword phrase is to have them in your domain name. A blog that is about photography would rank higher and come up in more searches if the domain name was something like www.herviewphotography.com rather than www.herview.ca for example. “Her View” is catchy yes, and of course good branding, but for organic search engine traffic from people looking for fine art photography, www.herview.ca would have to rely on a lot of “on page” optimization.
Having the keyword phrase in the actual url of the website page or blog post is a very important and often overlooked aspect of blog design.
A search engine optimized (seo friendly) page title or blog title is one of the most important aspects of your post. In a previous post, I wrote about how to write a good post title and why it must be written in a way to capture the readers attention. In this video, Search Engine Optimization expert Aaron Wall, author of SEOBook, shows where the title is used, why it’s important and how to write a good title to capture attention
Timothy Ferriss, author of the 4 hour work week recently posted 5 Uncommon Timesavers for bloggers on problogger. These two caught my eye because they’re both very common for me to do, so I thought I would pass it along.
2. Post less to be read more.
No matter how good your material is, too much of it can cause feed-overwhelm and unsubscribes. Based on input from close to a dozen top bloggers I’ve interviewed, it takes an average of three days for a new post to propagate well in the blogosphere. If you write too often, pushing down the previous post and its visibility, you decrease the reach of each post, run the risk of increasing unsubscribes, and create more work for yourself. Test posting 2-4 times per week—my preference is two—and don’t feel compelled to keep up with the frequency “you have to post three times before lunch” Joneses. Quality, not quantity, is what spreads.
Thanks to the Download Squad for this great starter list of post install Wordpress To Do List.
Depending on how you’ve installed WordPress (manually or by a “one-click-install” that many hosting providers offer) - one of the very last installation steps is to choose a blog name and provide an email address. That’s where this checklist begins. Click on a heading below to get started!
The first paragraph of your blog post should capture the readers attention, tell them what you’re going to tell them and use the keyword phrases in the first and last sentence. The first paragraph of your blog post is used in many ways including imports into facebook, and as snippets in archives and rss feed. It’s important to express the main theme of your post, use your keyword phrases and describe what you’re going to go into detail about.
