Making a decision about your blog link structure is in the top 5 things you should do before publishing your first blog post. Your link structure is what you see in your browser address bar when you’re looking at a website, blog or blog post page and it’s one of the most important parts of getting traffic to your post.

One of the best ways to rank higher for your keyword phrase is to have them in your domain name. A blog that is about photography would rank higher and come up in more searches if the domain name was something like www.herviewphotography.com rather than www.herview.ca for example. “Her View” is catchy yes, and of course good branding, but for organic search engine traffic from people looking for fine art photography, www.herview.ca would have to rely on a lot of “on page” optimization.

Having the keyword phrase in the actual url of the website page or blog post is a very important and often overlooked aspect of blog design.

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Changing the permalink structure for a wordpress blog may have your inbound links end up as 404 not found errors because they’re pointing at an old link structure. Changing your permalink structure is something you have to consider quite thoroughly before doing. It may not be common sense to future think and know what the impact of such a change would make, but it’s what you have to do. Do not make changes to your permalink structure without knowing the implications. Can it be easy and seamless? I just found out that it can.

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