How To Customize Your Permalink Structure
October 31st, 2007Making a decision about your blog link structure is in the top 5 things you should do before publishing your first blog post. Your link structure is what you see in your browser address bar when you’re looking at a website, blog or blog post page and it’s one of the most important parts of getting traffic to your post.
One of the best ways to rank higher for your keyword phrase is to have them in your domain name. A blog that is about photography would rank higher and come up in more searches if the domain name was something like www.herviewphotography.com rather than www.herview.ca for example. “Her View” is catchy yes, and of course good branding, but for organic search engine traffic from people looking for fine art photography, www.herview.ca would have to rely on a lot of “on page” optimization.
Having the keyword phrase in the actual url of the website page or blog post is a very important and often overlooked aspect of blog design.
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